COMMUNITY
ENGAGEMENT
APPROACH
The Collaborative Firm will develop and implement a comprehensive strategic Community Engagement Plan (CEP) to achieve successful outcomes for the City of Brookhaven’s City Hall Design and Construction Project. The team will engage with the community and stakeholders using methods that are most familiar and convenient, while seamlessly representing the City of Brookhaven by providing engagement that is accessible and equitable.
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The Project Management Team (PMT) for the CEP will focus on the following four major components while structuring and implementing the community engagement efforts:
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Sustainability, Social Justice, Race and Equity, Arts and Culture.
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The Collaborative Firm will approach our engagement using the following methods:
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The CEP will be built on a foundation comprised of the following strategic pillars: Educate, Engage, and Inform. The team will utilize traditional media and digital platforms that broaden the audience, build community capacity, and support engagement efforts with elected officials, businesses, stakeholders, community leaders, and residents in the project area.
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STRATEGIC
PILLARS.
EDUCATE
Educating stakeholders and community members about the City of Brookhaven’s City Hall Project is an important part of the process. Education and outreach activities give the PMT direct interaction with the community and provide an opportunity to garner support for the project.
ENGAGE
Stakeholder engagement is an essential component of the outreach process as it helps translate stakeholders’ needs into project goals. Establishing consensus among project stakeholders fosters shared motivation that helps different stakeholder groups arrive at decisions that can result in desirable outcomes for all involved. The PMT’s strong relationships and influence within the host communities are an asset and will be useful throughout the engagement process.
INFORM
Maintaining ongoing communication with stakeholders minimizes the potential for misunderstandings and dissemination of inaccurate information about the project. The PMT will ensure stakeholders and citizens are informed throughout the process, updated on project milestones and outcomes, and shown how their participation contributed to the project.
Engagement is a key component for stakeholders, residents, and businesses. Some of the most important activities for this project include the following: Periodic community events that involve the citizens during the project
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Planned and scheduled events that provide on-site display for the project Tours/briefings for the City of Brookhaven leadership during the project
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Groundbreaking ceremony and related activities Coordination with the City’s staff, specifically including the City Manager, his designee for communications, and other entities regarding public facing events Planning and management of outside vendors, organizations, and local involvement with the special events